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Workshop Programme
08:30 Registration and coffee
09:00 - 09:30 Introduction and Workshop Overview
09:30 - 10:30 Planning, audiences and message design
Discussion & Practicals
10:30 - 10:45 What makes radio different?
10:45 - 11:00 Caffeine break
11:00 - 11:30 Writing for Radio
11:30 - 12:00 Tips & Challenges (including listeners' response, translating & pre-testing)
Evaluating and re-writing clips
12:00 - 12:30 Discuss more audio clips
12:30 - 13:00 Tips from the field: Writing for the ear
13:00 - 13:45 Lunch
13:45 - 14:45 Practical: Listening to and re-writing of radio ads
Recording and evaluation of selected clips
14:45 - 15:15 Drafting of new radio messages
Recording, playback and evaluation
15:15 - 15:45 Radio interviews - tips
Evaluate a radio interview
Radio interview: More tips and practical
15:45 - 16:00 Workshop evaluation and closing
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